We believe a healthy and fulfilling life is one spent close to nature in our great outdoors. We care passionately about our planet, and the climate crisis we find ourselves in, and we feel a strong sense of responsibility to protect it.
What are we doing to help
We acknowledge that by offering a more sustainable approach to skiwear purchasing we are not going to stop climate change ourselves. It requires a combined effort from governmental bodies, businesses and non-profits.
One Percent for the Planet
This is why we have chosen to support environmental charities through our partnership with One Percent for the Planet. We have huge admiration for the founders, Yvon Chouinard and Craig Mathews and the incredible team working alongside them.
The charities we have chosen to support under the One Percent for the Planet umbrella are:
The Leicestershire and Rutland Wildlife Trust
The Leicestershire and Rutland Wildlife Trust, is our local leading wildlife conservation charity working to protect and enhance the wildlife and wild places of Leicestershire and Rutland. As the Wildlife Trust Chairman, Sir David Attenborough explains, a wildlife rich natural world is vital for our wellbeing and survival. With a million species at risk of extinction, charities like this are becoming increasingly more important.
Root and Branch Out
Root and Branch Out engage local communities in projects around food and the outdoors, nature and the environment. They host forest schools, run allotments/food growing projects, carry out woodland management as well as operate a surplus foods café. By helping teach us the value of food and what environmental impact our waste has on it, they are an inspirational team to be working with. We are also so proud we were able to help facilitate their most recent project in providing a premises for their community fridge in Oakham.
Ghost Fishing UK
Ghost Fishing UK are on the front line cleaning up our UK waters so they are thriving with life. The problem with ghost fishing gear has increased dramatically over the last 5 years, especially since the introduction of the more robust plastic nets now used by fishermen. These nets, pots and lines aren't discarded of purposefully, more often than not their loss is accidental. However, left out at sea ultimately results in more marine life being unwittingly trapped. The smaller fish act as bait for the larger animals and so the vicious circle begins… This has huge detrimental effects on the local and global marine ecosystems. The nets quite often become entangled on reefs and/or wrecks and the removal is very complicated and demanding. We are so proud to be working with this inspirational team.
Protect Out Winters
Protect Our Winters are probably our most closely aligned charity, mobilising the outdoor sports community to make positive choices on climate change. They engage with businesses and individuals through their wintersports passion to help educate us all about the risks we all face if we don't take action now. We need to limit global warming and work towards the targets set out in The Paris Agreement. As outdoor lovers themselves, they have witnessed first-hand the rate at which our glaciers are melting and sadly it's a lot quicker than anyone predicted.
We will be signing up to their Pledge to reduce our impact going forward.
In addition to our 1% contribution we will be hosting regular charitable auctions and events to help raise awareness and additional funding. If anyone would like to donate a prize, experience and/or clothing we would be honoured to auction it off on your behalf. The charities are also always in need of volunteers. Please get in touch if you'd like to help.