In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Today, four generations later, Norrøna is still a family-owned and run company.

From concept to creation, the in-house team of designers and craftsmen stretch the edges of innovation. Whether you climb, tour, telemark, ski or snowboard, the wide range of clothing, backpacks, and accessories salute the spirit of Norrøna to ensure its high-end, performance-driven products continue to work and inspire with integrity, innovation and above all, technical function.

Their vision is "Welcome to nature", and they do this by executing their mission; creating the world's greatest outdoor products and to access unique adventures through responsible business.


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